As we move into our 30s and beyond, our skin begins to change. Collagen production slows down, cell turnover decreases, and what used to work in our 20s often falls short. Achieving and maintaining healthy, glowing skin in your 30s, 40s and 50s doesn’t have to be complicated — but it does require consistency and the right support.

After over 20 years in the skincare industry and working with hundreds of clients, I’ve found there are three things that consistently deliver results. These are the non-negotiables I follow in my own skincare routine and recommend to every client looking to improve their skin at any age.

1. Double Cleansing — Every Night

Cleansing is the foundation of any good skincare routine. Without a properly cleansed canvas, your serums, moisturisers and active ingredients won’t be able to penetrate effectively — leaving skin congested, dull and unbalanced.

Double cleansing involves two steps:

• First, using a pre-cleanse or oil-based cleanser to remove makeup, SPF, excess oil and environmental pollutants.

• Second, following with a gentle gel or cream cleanser to deeply clean and rebalance the skin.

Recommended products:

• Environ Pre-Cleansing Oil

• Environ Low Foam Cleansing Gel

• Skin EssentiA Clay Masque (used 2–3 times a week as a treatment cleanser)

By cleansing thoroughly each evening, you prepare your skin to absorb the ingredients that make a real difference.

2. Daily SPF — Regardless of Weather

Sun exposure is the number one cause of premature ageing. Even on cloudy days, UV rays can penetrate the skin and lead to collagen breakdown, pigmentation, fine lines and uneven texture.

Using an SPF 30–50 every single day is one of the most powerful anti-ageing steps you can take. It helps to protect your skin barrier, maintain hydration, and preserve the results you’re working so hard to achieve.

Recommended products

• Environ RAD SPF 15

• Environ Alpha Day Lotion

These lightweight formulations also contain antioxidants to provide additional protection against free radical damage.

3. Professional Treatments and Medical-Grade Skincare

Over-the-counter skincare can maintain your skin, but it often lacks the strength and efficacy to create lasting change. After 30, when we’re dealing with slower cell renewal, early signs of ageing, and changing skin needs, it’s time to invest in products and treatments that work at a deeper level.

Why Medical-Grade Skincare Matters

Medical-grade skincare is formulated with higher concentrations of active ingredients like Vitamin A, peptides, and antioxidants. These ingredients are clinically proven to:

• Stimulate collagen and elastin production

• Fade pigmentation and sun damage

• Calm inflammation and balance the skin barrier

• Improve hydration and cellular repair

One of the most effective systems I use in clinic and at home is the Environ Vitamin A Step-Up System. It works by gradually reintroducing Vitamin A into the skin to improve tone, texture, and firmness — all while remaining safe and effective for sensitive skin types.

Pairing this with targeted skin supplements like Skin Youth Biome (for gut-skin balance and barrier support) and Skin Omegas+ (for hydration and glow) creates a full inside-out skin strategy.

Want to learn more about how medical-grade skincare compares to high-street products? Download my free eBook here: “The Truth About Skincare: What Works and What’s a Waste of Money”

My Top In-Clinic Treatments for Skin Over 30

While at-home care forms the base, in-clinic treatments elevate your skin to the next level. These are the professional treatments I recommend most for clients in their 30s, 40s and beyond:

• Glass Skin Facial – A glow-enhancing facial combining deep exfoliation, LED therapy and lymphatic drainage. Perfect for dehydrated or tired skin.

• Radio Frequency Skin Tightening – Uses heat to stimulate deep layers of skin, boost collagen, and firm the skin over time.

• Environ Vitamin Infusion Facials – Delivers active vitamins A, C, and E deep into the skin using electro-sonic technology to accelerate results.

Each treatment is customised to your skin goals and works synergistically with your home skincare plan.

Final Thoughts

Healthy, glowing skin after 30 is completely achievable — but it takes more than just good intentions. By building a consistent skincare routine that includes proper cleansing, sun protection, medical-grade products, and targeted treatments, you can transform your skin from the inside out.

If you’re unsure where to start or feel overwhelmed by choice, I’m here to help.

For personalised advice, book a consultation here or

download my free eBook to get started on your skin journey today.